Traction Spring 2023 Cohort Announced

The Connecticut Center for Entrepreneurship and Innovation (CCEI) is pleased to announce the teams selected to participate in the spring cohort of Traction, a program designed to support UConn-affiliated startup ideas as they work to validate their concept. The following teams will develop a greater knowledge of the market they plan to enter by receiving one-on-one coaching, next-step resources, and participating in interactive webinars. 

Spring 2023 Cohort:

Kashish Manchanda (Graduate Student), School of Business – TBLL

Amelia Martin (Undergraduate Student), CLAS, CAHNR – Project Clean Surf

Sage Bhagwansingh (Undergraduate Student), School of Business – Sage Productions

Nicole Muthoni (Undergraduate Student) & Faith Kyalo, CLAS – PazaTech

Himanshu Jha (Graduate Student) & Kshitja Dhakane, School of Business – SBHS Solutions

Lyla Andrick & Benjamin Becker (Undergraduate Students), CLAS, CAHNR – Happy Dinosaur

Patricia Oliva (Undergraduate Student), School of Business – Tony's Denims

Matthew Riley (Graduate Student), School of Business – Meritocracy LLC

Participants of CCEI’s Traction program will learn the key elements of the Business Model Canvas (BMC) and the lean startup methodology. Participants will engage in customer discovery efforts that will allow them to better understand the market they are entering and the value they plan to provide to key stakeholders in the process. The Traction program takes place across five weeks and is open to undergraduate and graduate students across all schools at UConn.

For more information about Traction, visit or email