The BUILD Hartford course provides students a “real-world” opportunity to hone their business storytelling skills through the contextual lens of Hartford’s business and entrepreneurial ecosystems. Students work with a wide range of individuals and organizations throughout the city to create innovative projects and develop new opportunities to aid in Hartford's development.

Students will analyze the past, present, and future of the Hartford entrepreneurial landscape, and deliver dynamic business stories that offer insights aimed to drive the next generation of entrepreneurs and business leaders. We are looking for students who have a passion for business, storytelling, producing fun and unique digital content, learning about business ecosystems, and the history and future of business in Hartford.

Read more about the impact of BUILD Hartford here.


Hartford has a copious amount of opportunity for development through innovative and entrepreneurial projects, with the use of the economic ecosystem and wide variety of business offerings.

BUILD Hartford Course

BADM-4895/BADM-5894, Section 701: BUILD Hartford

Students will attend a weekly 3-credit course to gain knowledge about the entrepreneurial ecosystem within Hartford. This provides opportunities for students to analyze real world data and listen to speakers that not only have experience in entrepreneurship, but also have a city connection. Students will gain an understanding of how to create strategic plans and communicate their ideas to stakeholders. 

This course is open to all students, undergraduates and graduates on any campus. Majors/minors may include, but are not limited to: Management, Marketing, Communication, Journalism, Digital Media & Design, and Video Production.

*Please note that although the course is listed as "non-business of junior or higher standing," the course is open to ALL students. If you do not fall under the specification, contact michaela.hartl@uconn.edu for a permission number.*

Fall 2024 course registration opens on March 18, 2024!

BUILD Hartford Internship

During the internship, students will have the opportunity to further develop their ability to identify and shape compelling stories that drive business objectives. Additionally, interns will be expected to embrace digital communication channels and produce multi-media and/or social media business stories that highlight current or future Hartford business and entrepreneurial opportunities.

*If you have any questions or concerns regarding the internship, please reach out to michaela.hartl@uconn.edu.


headshot of rory mcgloin

Rory McGloin Ph.D.
Associate Director of Entrepreneurial Communication & Research

Michaela Hartl
Engagement & Outreach Coordinator