About Traction

The Connecticut Center for Entrepreneurship & Innovation launched this program to support UConn-affiliated startup ideas as they work to validate the concept. Participants will learn the key elements of the Business Model Canvas (BMC) and the lean startup methodology. Participants will engage in customer discovery efforts that will allow them to better understand the market they are entering and the value they plan to provide to key stakeholders in the process.


Applications are now open for the Spring 2022 Cohort.
The application deadline is February 25, 2022.

Program Specialist

Fall 2021 Program Dates:

Webinar 1- November 2, 2021 from 1-3pm

Webinar 2- November 9, 2021 from 1-3pm

Webinar 3- November 16, 2021 from 1-3pm

Webinar 4- November 30, 2021 from 1-3pm

Webinar 5- December 7, 2021 from 1-3pm

Spring 2022 Program Dates:

Webinar 1- March 8, 2022 from 1-3pm

Webinar 2- March 22, 2021 from 1-3pm

Webinar 3- March 29, 2021 from 1-3pm

Webinar 4- April 5, 2021 from 1-3pm

Webinar 5- April 12, 2021 from 1-3pm

Participants will:

  • Learn the most critical elements of the Business Model Canvas
  • Develop a greater knowledge of the market they plan to enter and the path to entry
  • Understand the individual customer segments they plan to serve and the value that they will provide to them
  • Create a plan for next step resources and milestones that need to be achieved

Participant Expectations

  • At least one member of your team will attend all scheduled program meetings (kickoff, webinars, and program wrap-up) as well as making an effort to participate in one-on-one office hours with mentors/instructors
  • Participants will actively engage in the program and complete all suggested tasks as outlined by the program instructional team

Program Participants

Collision Avoidance Safety System (CASS) - Hritish Bhargava, School of Engineering

Inspirational Planner to Support Mental Health - Allie Davenport, School of Business

iThink Beauty - Ashaki Reid, CAHNR

UComm - Christine Hall, Richard Loricco, Edward Szalan, and Monisha Jain, School of Business

Co-Learn - Angela Rodriguez, School of Business

Kona Brand - Zac Will, School of Business

Underground Cookies – Bryce Bisset, School of Engineering

Frontlines - Sameer Laul, Sahil Laul, andAziz Sandhu (Alumni), College of Liberal Arts and Science

AirCannon - Jack Baumgartel, School of Engineering

BeeWell - Raina Jain, School of Engineering

BeRemote - Vivek Nigam (Alumni), Rahul Sinha (Alumni), and Micky Chhabda, School of Business

Meet the Team

Jennifer Mathieu


Leland Holcomb
Lead Instructor
Entrepreneur In Residence

Alycia Chrosniak
Program Specialist