BUILD Hartford Course
BADM-4895/BADM-5894, Section 701: BUILD Hartford
Students will attend a weekly 3-credit course* to engage with local entrepreneurs, established business owners, and industry experts, delivering compelling business stories that capture and highlight the best of what Hartford has to offer. Students will explore Hartford's rich history and its evolving business ecosystems, particularly within hotels, restaurants, and food service businesses — gaining valuable insights into what drives success and how to share those stories effectively.
By collaborating with peers and local businesses, students will develop skills in storytelling and digital media. Students will learn how to craft authentic and engaging narratives that not only showcase the unique flavors and experiences of Hartford’s hospitality industry, but also highlight the resilience and innovation of its business community.
This course is open to all students, undergraduates and graduates on any campus. Majors/minors may include, but are not limited to: Management, Marketing, Communication, Journalism, Digital Media & Design, and Video Production.
*Please note that although the course is listed as "non-business of junior or higher standing," the course is open to ALL students. If you do not fall under the specification, contact michaela.hartl@uconn.edu for a permission number.*
The Fall 2025 course will take place on Wednesdays from 1-4pm. Registration opens Monday, March 24th.
BUILD Hartford Fellowship
The BUILD Hartford Fellowship is a new, immersive learning opportunity for UConn undergraduate and graduate students interested in business storytelling, digital content creation, and urban development. Supported by the State of Connecticut Department of Economic and Community Development’s Office of Statewide Marketing and Tourism, the fellowship offers students the chance to engage directly with Hartford’s hospitality, entertainment, and food service sectors.
Fellows will work alongside local business owners, community leaders, and academic partners to develop creative, multi-media projects that highlight the city’s vibrancy and potential. These real-world storytelling experiences allow the fellows to explore Hartford’s past, present, and future through the lens of entrepreneurship and placemaking.
The fellowship emphasizes:
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Business communication and content creation rooted in authentic engagement
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Collaborative projects with Hartford-based businesses and organizations
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Professional networking opportunities with industry experts and civic leaders
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Applied learning experiences that translate academic insight into impact
The pilot fellowship will run through the end of August 2025, with additional cohorts launching in Fall 2025 and Spring 2026. Fellows will build a portfolio of work that supports Hartford’s ongoing development and contributes to the narrative of its dynamic cultural and economic landscape. Whether you’re passionate about entrepreneurship, storytelling, or civic engagement, the BUILD Hartford Fellowship provides a meaningful way to apply your skills and make a difference.
