BUILD HARTFORD
The BUILD Hartford course provides UConn students a “real-world” opportunity to hone their business storytelling skills through the contextual lens of Hartford’s business, food, and entrepreneurial ecosystems. Students work with a wide range of individuals and organizations throughout the city to create innovative projects and develop new opportunities to aid in Hartford's development.
This unique course invites undergraduate and graduate students with a passion for business, storytelling, and digital content creation to analyze the past, present, and future of Hartford's culinary scene. If you’re looking to develop your business communication skills and immerse yourself in the food and/or hospitality sectors, the BUILD Hartford course will provide an applied learning experience and access to networking opportunities.
WATCH THE FALL 2024 FINAL PRESENTATION
BUILD Hartford Course
BADM-4895/BADM-5894, Section 701: BUILD Hartford
Students will attend a weekly 3-credit course* to engage with local entrepreneurs, established business owners, and industry experts, delivering compelling business stories that capture and highlight the best of what Hartford has to offer. Students will explore Hartford's rich history and its evolving business ecosystems, particularly within hotels, restaurants, and food service businesses — gaining valuable insights into what drives success and how to share those stories effectively.
By collaborating with peers and local businesses, students will develop skills in storytelling and digital media. Students will learn how to craft authentic and engaging narratives that not only showcase the unique flavors and experiences of Hartford’s hospitality industry, but also highlight the resilience and innovation of its business community.
This course is open to all students, undergraduates and graduates on any campus. Majors/minors may include, but are not limited to: Management, Marketing, Communication, Journalism, Digital Media & Design, and Video Production.
*Please note that although the course is listed as "non-business of junior or higher standing," the course is open to ALL students. If you do not fall under the specification, contact michaela.hartl@uconn.edu for a permission number.*
The Spring 2025 course will take place on Wednesdays from 1-4pm. Registration is now open, and will close on Monday, February 3, 2025.
BUILD Hartford Internship
During the internship, students will have the opportunity to further develop their ability to identify and shape compelling stories that drive business objectives. Additionally, interns will be expected to embrace digital communication channels and produce multi-media and/or social media business stories that highlight current or future Hartford business and entrepreneurial opportunities.
If you have any questions regarding the internship, reach out to michaela.hartl@uconn.edu.
WHY HARTFORD?
Hartford has a copious amount of opportunity for development through innovative, culinary, and entrepreneurial projects, with the use of the economic ecosystem and wide variety of business offerings. Read more about the impact of our BUILD Hartford course below.
THANK YOU TO OUR COURSE PARTNERSHIPS
MEET THE BUILD HARTFORD TEAM
Rory McGloin Ph.D.
Associate Director of Entrepreneurial Communication & Research
Michaela Hartl
Engagement & Outreach Coordinator
michaela.hartl@uconn.edu